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Cacao Skincare E-commerce App
This is an app dedicated to amplifying the benefits of beauty products by delivering personalized recommendations to build intelligent and tailored skincare routines, thus elevating skincare results and promoting sustainability by curbing unnecessary product purchases in the beauty industry.
Cacao embodies smart and conscientious skincare to boost results and avoid waste.
CLIENT
Cacao
MY ROLE
UX Design
Design System
TEAM
1 designer (María Sánchez Delgado)
DURATION
10 days
UI Design
Art Direction
Context
Users within beauty industry face product waste and frustration as they buy products without clear guidance for effective routines, resulting in a cycle of purchasing, accumulation, and disposal without achieving desired results.
Solution
Cacao's goal is to simplify the skincare journey, ensuring that customers can achieve their skincare goals with ease and without unnecessary product waste. Let's see how I've approached this project...
Finding The Niche
To begin the research I delve into several aspects: What sentiments and thoughts define my niche? What narratives shape their story? What insights do they hold regarding skincare?
Defining The Challenge
How might I address this challenge by positioning my product within an untapped market? I aim to define a user flow that integrates added value into the typical consumer journey.
Design Process
Through this flow, I ask myself: what do I want my users feel? How can I make them feel that? How does this reflects visually on design elements?
The First Approach
Developing the first wireframes according to the user flow established before. My focus was on creating a clear routine building process: adding your current products, your skincare preferences and searching for products that match guided by the app recommendations.
Smart changes after testing
Testing was pivotal in my design process, enabling me to identify and enhance interface elements where my product provided the most value to users. Why 'smart changes'? Time constraints required strategic decision-making, prioritizing important and urgent changes necessary for a successful minimum viable product.
TESTING
5 users
SAMPLE
beginners
non-beginners
male and female
millennials and boomers
INSIGHTS
21 issues found
ITERATIONS
5 main iterations planned
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